- Marie Curie Cancer Care eCards
Marie Curie Cancer Care
Marie Curie's existing eCards platform was updated for Christmas 2011 allowing users to send eCards to their Facebook friends, either by posting to their Facebook Wall, sending a Facebook message or posting to the user's own Facebook Wall, as well as the traditional email delivery method. The application used the Facebook API to pull a user's friends into the application and create wall posts and messages from the user's account.
December 2011
- Walk Ten
Marie Curie Cancer Care
A Facebook application promoting 20 walking events across the country for Marie Curie. Users were driven to the application from a regionally-targetted Facebook advertising campaign, and could then view more information, pictures and a map of the venue, before clicking through to buy tickets for the event.
June 2011
- Blooming Great Tea Party
Marie Curie Cancer Care
A Facebook application to allow Marie Curie supporters to sign up to host a tea party. Users were driven from wall posts and a Facebook advertising campaign to sign up or suggest friends who would be 'perfect tea party hosts'. The application was integrated with an SMS and eCRM programme which triggered a series of messages to help the supporters prepare for their party. Over 1,000 hosts signed up, bringing in an estimated revenue of £250,000.
April 2011
- The Great Daffodil Appeal
Marie Curie Cancer Care
A Facebook application which allowed supporters to add a daffodil to their Facebook profile picture, as well as leave a message about why they are supporting Marie Curie Cancer Care. The app's primary aim was to spread awareness of Marie Curie and to encourage people to wear a daffodil during March. Over 130,000 daffodils were added to profile pictures and 9,200 stories posted, which in turn drove drove over 45,000 new likes to the Marie Curie Facebook page. Overall the our Facebook activity during the Great Daffodil Appeal grew our 'Like' fan base from 42,000 to 275,000.
March 2011
- Give us an Hour
Marie Curie Cancer Care
A Facebook application to capture potential volunteers for Marie Curie's annual Great Daffodil Appeal. Users were driven from Facebook adverts asking them to 'Give an Hour'. In 2 months over 4,750 people volunteered their time through the app bringing in an estimated revenue of £475,000.
January 2011
- Collection Tin
Marie Curie Cancer Care
A mobile application for iPhone, Android, Blackberry and Nokia phones which allows users to collect money from their friends by way of text donations. The user selects their friends and the application sends them a message to say they're fundraising. Their friends can then donate, and the user gets a running total of how much they've raised.
February 2011
- The Chris Kamara Soundboard
Marie Curie Cancer Care
To capitalise on Marie Curie's partnership with the Football League, and Chris Kamara climbing Killimanjaro for the charity we created a soundboard of some of Chris' most famous soundbites. The interest the app generated resulted in 5 new registrations to climb Kilimanjaro and 8,000 email addresses collected for future marketing activity.
January 2011
- The Fundraising League Table
Marie Curie Cancer Care
A facebook application to display the progress of Football League clubs in their fundraising efforts for the Charity of the Year partnership 2010/11. Users could share the top 3 clubs on their Facebook wall and donate on behalf of their club by text message.
December 2010
- Marie Curie Cancer Care
Marie Curie Cancer Care
A complete rebuild of the Marie Curie website, ecompassing a new CMS, design, information architecture and all content, including support videos for carers and new photography.
September 2010
- Everest Challenge
Marie Curie Cancer Care
April 2008
- Whose round it is?
Marie Curie Cancer Care
April 2008
- Europe by train
BBC Green
September 2007
- Gig Guide
Aloud
July 2007
- Glastonbury 2007
Q Magazine
June 2007
- Kerrang!
Kerrang!
I project-managed a complete rebuild of the Kerrang! website, including a new design, cms and content-structure. The work was completed on a very tight deadline of just two months, with a team of three - the site is still used to this day.
February 2007
- Kerrang! Tour 2007
Kerrang!
January 2007
- The Q Daily
Q Magazine
August 2006
- Kerrang! Tour 2006
Kerrang!
January 2006
- Glastonbury 2005
Q Magazine
I worked on the idea, project-managed the build and wrote on this blog previewing the 2005 Glastonbury Festival. During the festival it switched to a live-blog where five roving reporters went around the festival with mobile phones uploading stories, photos and video. It was awarded Best Innovation at the 2005 AOP Awards.
June 2005
